We're ready to launch a cold email outreach program and we need someone who has already done this before — not someone who will figure it out along the way. We want an expert in Instantly.ai who can hit the ground running: help us make the right decisions on inbox setup, define our target audience, craft compelling messaging, and build sequences that actually convert.
If you've launched and managed cold email campaigns on Instantly.ai and know what it takes to make them work, this role is for you.
Advise on the number of email inboxes to purchase based on campaign goals and volume
Help define and refine the ideal buyer avatar (IBA) and target audience segments
Set up the Instantly.ai account, domains, and inbox warm-up protocols
Configure sending settings, deliverability best practices, and spam avoidance measures
Write or collaborate on cold email copy — subject lines, openers, body, and CTAs
Build multi-step outreach sequences tailored to different audience segments
A/B test messaging variations and iterate based on performance data
Monitor campaign performance — open rates, reply rates, bounce rates, conversions
Manage lead lists, data hygiene, and segmentation within Instantly.ai
Troubleshoot deliverability issues and adjust as needed
Provide clear, regular reporting on results and recommendations for improvement
You have hands-on experience running campaigns specifically on Instantly.ai — this is non-negotiable
You understand cold email deliverability inside and out: domain warm-up, SPF/DKIM/DMARC, sending limits, and inbox rotation
You know how to write cold email copy that gets replies — not just opens
You can think strategically about audience targeting and ideal customer profiles
You work independently, communicate proactively, and don't need hand-holding
You're comfortable making recommendations and backing them up with data
Required:
Proven, hands-on experience with Instantly.ai — campaigns you've built and managed, not just observed
Strong understanding of cold email deliverability and domain/inbox setup
Experience writing cold outreach copy and multi-step sequences
Ability to analyze campaign data and optimize accordingly
Strong written English — you may be drafting copy on behalf of the business
Preferred:
Experience with lead list building and data sourcing tools (Apollo, Clay, Hunter, etc.)
Familiarity with CRM integration and lead handoff workflows
Background in B2B outreach or service-based business development
Experience with other cold outreach platforms (Lemlist, Smartlead, etc.)
Type: Part-Time to start, with potential to expand
Location: Remote
Schedule: Flexible, with availability for regular check-ins
Rate: To be determined based on experience