Head – Showroom Expansion & Retail Experience
Role Purpose
To lead the planning, execution, and continuous enhancement of premium showroom environments across the organization. The role is responsible for delivering world-class retail experiences through effective showroom expansion, visual merchandising excellence, project management, brand consistency, and customer-centric design while ensuring projects are completed within budget, timelines, and quality standards.
Key Responsibilities
Showroom Expansion & Project Execution
Lead end-to-end execution of new showroom launches, renovations, refurbishments, relocations, and retail transformation projects across multiple locations.
Develop project execution plans, timelines, budgets, and resource allocation strategies to ensure successful project delivery.
Monitor project milestones, execution quality, costs, and timelines to achieve defined business objectives.
Ensure all showroom projects are completed in compliance with approved design standards, specifications, and brand guidelines.
Retail Design & Visual Merchandising
Drive implementation of showroom concepts, layouts, fixtures, displays, signage, lighting, and customer engagement zones that enhance the overall retail experience.
Establish and standardize visual merchandising guidelines and execution standards across all showrooms.
Continuously evaluate and upgrade showroom aesthetics to reflect evolving customer preferences and premium brand positioning.
Collaborate with design agencies, architects, and merchandising teams to develop innovative retail environments.
Customer Experience & Brand Excellence
Create immersive and differentiated customer experiences that strengthen brand perception and drive consumer engagement.
Ensure consistent execution of luxury and premium retail standards across all showroom locations.
Conduct customer journey assessments and identify opportunities to improve experience, product discovery, and conversion.
Partner with marketing and sales teams to enhance showroom-led brand activation and customer engagement initiatives.
Vendor & Stakeholder Management
Manage relationships with architects, contractors, fabricators, consultants, branding agencies, and project vendors.
Negotiate commercial terms, monitor vendor performance, and ensure service quality and cost efficiency.
Coordinate with sales, marketing, procurement, commercial, and regional teams to ensure seamless project execution.
Resolve project-related issues and escalations in a timely manner.
Retail Governance & Operational Excellence
Develop and implement showroom design standards, execution SOPs, audit frameworks, and governance processes.
Conduct regular showroom audits to ensure compliance with brand, design, operational, and visual merchandising standards.
Drive continuous improvement initiatives to enhance project execution efficiency and showroom effectiveness.
Ensure compliance with safety, statutory, quality, and operational requirements during project execution.
Budgeting & Performance Management
Manage annual showroom expansion and refurbishment budgets.
Track project costs, vendor expenditures, and capital investments to ensure optimal utilization of resources.
Monitor showroom performance indicators and recommend enhancements to maximize return on investment.
Support business expansion plans by identifying opportunities for retail footprint growth.
Team Leadership & Capability Building
Lead and mentor project execution, visual merchandising, and retail operations teams.
Establish performance objectives, capability-building initiatives, and succession plans for key team members.
Foster a culture of innovation, accountability, collaboration, and customer-centricity.
Desired Candidate Profile
Proven experience managing large-scale showroom expansion and retail transformation projects.
Strong expertise in premium retail design, visual merchandising, customer experience, and project management.
Demonstrated success in managing multiple projects simultaneously across different geographies.
Strong understanding of luxury retail standards, brand environments, and experiential customer engagement.
Experience working with architects, consultants, contractors, fabrication agencies, and branding partners.
Knowledge of retail space planning, fixtures, materials, lighting systems, signage, and display solutions.
Familiarity with project management methodologies, budgeting, vendor management, and contract administration.
Proficiency in MS Office, project management software, AutoCAD, SketchUp, or related retail planning tools.
Strong stakeholder management, negotiation, communication, and leadership capabilities.